A conversation with a French rugby fan, shortly after the All Blacks’ infamous 2007 quarterfinal loss to France, provided the inspiration for a radical fit- out for Petone Pak’n Save.
From then on Pak’ n Save owner Leo O’Sullivan has commissioned four other major store dressing campaigns:
The impact of a strategically integrated interior and exterior store dressing campaign has been significant.
states: “ It has all been worthwhile and we have been delighted with the
Flagmakers designed a special tensioning systems to fully tension 20m+ ling PVC banners between laminated wooden columns. These could not be damaged so a special clamping systems was designed with the need for any penetrations in the columns.
In addition we also developed a special shelf connector in order to display flags at the upper level of the isles. This did not interfere with the product.