Store dressing lifts profile of local Pak'n Save
A conversation with a French rugby fan, shortly after the All Blacks’ infamous 2007 quarterfinal loss to France, provided the inspiration for a radical fit- out for Petone Pak’n Save.
From then on Pak’ n Save owner Leo O’Sullivan has commissioned four other major store dressing campaigns:
- 2011 Rugby World Cup
- 2012 Olympics
- 2015 Cricket World Cup and
- 2015 Rugby world Cup
- 2016 Olympics
The impact of a strategically integrated interior and exterior store dressing campaign has been significant.
Leo O’Sullivan states: “ It has all been worthwhile and we have been delighted with the progress.
Flagmakers designed a special tensioning systems to fully tension 20m+ ling PVC banners between laminated wooden columns. These could not be damaged so a special clamping systems was designed with the need for any penetrations in the columns.
In addition we also developed a special shelf connector in order to display flags at the upper level of the isles. This did not interfere with the product.
Products supplied:
- Flagtrax Systems x 7 poles + ¬ags
- Regent Poles x 20 regent ¬ags + 40 country flags
- PVC Billboards x 4 Giant Billboards + frames
- PVC Custom Covers 4 PVC Trolley Bay Covers
- Window Decals 21m long Window Decal Scene
- Floor graphics
- 4 Sets of Vehicle Decals
- Rugby Posts 3 ¬ag poles for temp posts
- PVC Rugby Pads 2 custom made temp pads
- Ground Art Sponsors painted in entry
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