Digitex (specialist arm owned by Flagmakers Ltd) was commissioned at the last minute by the International Mall operator, Westfield in Lower Hutt, to conduct a large site dressing exercise involving large format wall graphics on empty shop fronts and walk-ways during their expansion phase. The idea was to provide an attractive environment to shoppers so that they were unaware of the empty spaces and construction activity.
The time frame was extremely tight with only two days over the weekend to design and complete the hundreds of metres of large format graphics. Graphics were supplied and proofed then installation teams worked during the evenings to complete the production and installation of large format wall graphics and other signage products.
Apart from the sheer intensity of the short timelines of the project, the most important facet of this project was how the mall owners, Digitex and the installation contractors worked together to make this happen without any production or installation hitches! Smooth as clockwork, except the clock was ticking very quickly!
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